Insights SEO & IA
Protégez et monétisez votre contenu face aux intelligences artificielles
x402 Protocol & Stripe MPP: Senthor Enables Machine-to-Machine Payments for Your Content
The x402 protocol revives HTTP 402 to create a native payment layer for the Internet. Senthor already integrates it: collect in USDC, receive in euros, without ever touching crypto.
Neighboring Rights: French Parliament Unanimously Votes to Strengthen Press Law - What It Means for Publishers
On March 26, 2026, French MPs unanimously adopted the Balanant bill strengthening press neighboring rights. Arcom sanctions, platform transparency, AI implications: full analysis and impact for publishers.
"Information NATO": Should Media Outlets Unite Against AI?
Faced with plummeting traffic and massive content usage by AI, the idea of a media alliance is emerging. Should we wait for regulators or act now to monetize?
CMA 2026 Regulation: Google Loses Absolute Control Over Your Data - Senthor Analysis
Analysis of the CMA report from January 28, 2026. Google must now offer publishers real choice. Discover how Senthor.io becomes the technical infrastructure for this new right.
Google Analytics vs Senthor: Why Your 'Direct' Traffic is Actually AI Traffic
GA4 often classifies traffic from ChatGPT or Claude as 'Direct'. Discover why this Referrer problem skews your stats and how Senthor reveals invisible AI traffic.
The llms.txt Myth: 10 Million AI Requests Analyzed, 0 Reads (Senthor Study)
Should you install an llms.txt file? Senthor analyzed 10 million AI visits. Verdict: no major bot reads it. Discover the exclusive data.
Tailwind Lost 80% of Revenue. AI Didn't Replace the Developers.
Tailwind CSS has never been more popular. Yet their revenue collapsed by 80%. The culprit? AI coding assistants. Here's what every documentation and SaaS business must learn.
Atyla.io: Master AI Search (GEO) with Senthor's New Tool
From ChatGPT to DeepSeek, Gemini, and Perplexity, AI answer engines are redefining SEO. Discover Atyla, the complete solution to track and optimize your visibility across all LLM models.
Bot Traffic Monetization: Don't Block AI, Make Them Pay
51% of the web is now bot traffic. Instead of blocking it, discover how to turn this traffic into a new revenue stream through Data Licensing.
AI Traffic: How to Detect Artificial Intelligence Bots on Your Website
AI-generated traffic is exploding. Learn how to identify GPTBot, Perplexity, Claude, and especially those that don't identify themselves, thanks to Senthor technology.
How to Analyze LLM Traffic in Google Analytics 4
Learn how to identify and track visits from ChatGPT, Gemini, Copilot and other LLMs in Google Analytics 4 using custom regex filters.
Why your robots.txt is no longer enough against AI
Robots.txt used to work. With AI crawlers (GPT, Perplexity, Claude), it's mostly symbolic. Here's why — and how to protect without breaking SEO.