Who is it for? Why now?

Understand Senthor in 2 minutes

AIs read the web and answer without sending visitors. Senthor gives control and revenue back to publishers.

The problem

Publishers are losing 3 things:

  • Traffic siphoned by AI answers (users stay off-site).
  • Advertising revenue drops (fewer impressions, zero clicks returned).
  • No control: no consent, no compensation.

Why now

  • News sites traffic has dropped by ~30% since May 2024.
  • 80% of websites aren’t protected against AI scraping.
  • On a sample of sites (Google Analytics), AI-driven traffic has grown ~6x since Jan 2025 (+527%).

The Senthor solution

1 — Detect

Identify AI bots (OpenAI, Gemini, Perplexity, Meta AI, etc.).

2 — Decide

Allow, block or charge. SEO-safe (indexing bot allowed).

3 — Monetize

Every paid AI request generates revenue. Aligned revenue share.

Sources: TechCrunch, internal analyses (Google Analytics)TechCrunch

Who is Senthor for?

  • Media and news groups
  • High-SEO-traffic sites (comparators, recipes, tutorials, forums)
  • Blogs / communities with original content

What you get

  • Control: who can access your content under which conditions
  • Additional revenue: share on every paid AI request
  • SEO peace of mind: Googlebot indexing allowed

Try in 1 minute

Estimate your potential with our mini tool, then join the waitlist for the monetization beta.