AI Visibility of Vrbo

Analysis of accessibility and monetization potential for artificial intelligence agents.

43.6

Score Senthor

Protection

Wide open (Revenue Loss)

Opportunity

Invisible to AI

Risk

43.6% of bots accepted

Detailed Analysis

After analyzing access parameters, Vrbo obtains a Senthor score of 43.6/100 regarding its accessibility to AI. Concretely, 43.6% of traffic from AI assistants and bots is currently authorized to crawl the site.

The current strategy of Vrbo prioritizes closure. While this protects against scraping, it severely harms brand visibility in responses generated by ChatGPT or Gemini.