AI Visibility of Morningstar

Analysis of accessibility and monetization potential for artificial intelligence agents.

52.44

Score Senthor

Protection

Wide open (Revenue Loss)

Opportunity

LLM Friendly

Risk

52.4% of bots accepted

Detailed Analysis

Is Morningstar ready for the AI era? With a score of 52.44/100, the answer is nuanced. Concretely, 52.4% of traffic from AI assistants and bots is currently authorized to crawl the site.

The current strategy of Morningstar prioritizes closure. While this protects against scraping, it severely harms brand visibility in responses generated by ChatGPT or Gemini.